There is a sinking feeling that comes when you interview a truly exceptional candidate. If you know how great this person is, you can bet your competition does too. If you’re going to win them over to your side, you need to make a real attempt to sell the opportunity you have to offer. Here are some tips to help you make a more convincing case:
Make the Position Sound Unique and Exciting
Ask yourself, why would someone want the job you have to offer? Does it offer the opportunity to work on prestigious projects or take on interesting responsibilities? Are you offering a particularly generous compensation package? Be sure to go beyond what you’ve listed in the job description, and give the candidate a feel for the job day to day. Show them why it’s an opportunity they won’t find anywhere else.
Highlight the Potential for Growth
Top talent is ambitious by nature. They may be interested in this position, but you can bet they have their sights set on bigger and better things. If the vacancy offers real potential for growth, highlight that fact. Show how there is a clear progression from this job into the highest ranks of the company. Don’t make promises you can’t deliver on, but stress that there’s room to grow.
Present the Company as Strong and Growing
No one wants to accept a job offer from an employer on its last legs. And for top talent, they will be most interested to work with companies poised to get bigger and move up in the industry. If your company has a bright future, make a big deal out of that and cite some examples. If you think this candidate will be particularly interested in a project coming down the pipeline, focus on that.
Show the Link Between Candidate and Culture
Every job seeker wants to know that they will fit in, feel comfortable, and get excited at any new employer. You can do a lot to sell your opportunity by showing the candidate what a great fit they are for your company culture. Even if other aspects of your opportunity are less appealing, this fact alone may be enough to lure top talent.
Tie Everything Together
Throughout this process the candidate has been interested in one question – “How is this good for me?” End your pitch by illustrating to the candidate how your opportunity provides professional, financial, and intellectual rewards now and over the long term. With the right language and context you can be very persuasive.
When was the last time you felt eager to sell an opportunity to a candidate? If it’s been too long, start connecting with top talent with the help of the experienced staffing team at Morris Bixby.