Does it ever seem like top sales and marketing talent are impossible to find? The job market is extremely competitive, and it can leave many hiring managers feeling like they are spinning their wheels. If you are looking to build more effective teams, here are four secrets to hiring sales and marketing talent you should know.
Stop Relying on Active Candidates Alone
If you are posting jobs and hoping that rock-star sales and marketing talent will beat down your door, you could be waiting a long time. The truth is, with a rare exception, the best and brightest aren’t actively seeking you out because they already have jobs.
Identifying talented passive candidates and building relationships with them is critical to your hiring process. Top talent can be wooed away from their current positions, but it takes time, effort and an impeccable sense of timing. However, the results can be well worth it in the end.
ABB – Always Be Branding
If you’re truly looking for top talent, posting ads on job boards isn’t enough. If you want great people to come to you, you’ve got to invest in building your brand as both a market leader and an employer. That means developing a culture section on your company website, posting about company culture on your social media profiles and getting articles published about your organization in business journals and trade publications. As you build a reputation for being a place where great people do great work, it will attract even more top sales and marketing talent.
Keep up With Current Compensation Trends
You cannot expect top sales and marketing talent to be interested in joining your organization if you aren’t paying competitive rates. It is critical to keep pace with the market and to offer incentive-based bonuses for high performers.
It is also important to evaluate your benefits packages. With the rising cost of healthcare, people want good health, vision and dental plans that don’t cost them an arm and a leg. Top professionals are also looking for work-life balance, so things like flexible scheduling and telecommuting options are also necessary if you want to attract the right candidates.
Work with an Industry Insider
Developing new strategies to attract top sales and marketing talent isn’t easy. It takes a lot of time and resources, which is difficult when your internal hiring team is already stretched thin. A partnership with a top sales and marketing recruiting firm can be an effective and efficient way to start connecting with that talent you need today.
Successful recruiting firms have built a network of passive talent, and they can help you develop competitive packages that will attract rock stars. If you’re looking for top sales and marketing talent, talk to the recruiting experts Morris Bixby Group today.