Finding the right people for your marketing team isn’t always easy. The more thorough you are in the interview process, the more likely you are to end up with a great new hire. While many interview questions must pertain to the specifics of the role, there are some important questions to ask candidates that will help you gain a clearer picture of who they are as a person and a professional, and will help you assess their fit.
Questions About Background
Questions about a candidate’s background serve a few purposes. First, they are great icebreakers that help the candidate relax. They also provide you with a solid foundation on which to base the rest of the interview.
- Tell me about your career up to this point.
- Why did you choose to go into marketing?
- What was your favorite project in your current/last role?
- How has your current role evolved since your first day?
- Why are you looking to make a change?
Questions About the Role
Asking questions focused on the role helps you assess whether the candidate has really thought about the position and gives you both a chance to make sure you are on the same page.
- What made you decide to apply for this role?
- What do you know about our company?
- Why do you think you would be a good fit for this position?
Questions About Teamwork and Culture
Marketers do not work in a bubble and individual success depends on the ability to function well as a member of the team. Ask questions about team dynamics to get a sense for how the candidate will fit in to the culture of the group:
- What type of management style do you prefer?
- Describe your ideal work environment.
- What do you do when you are waiting on something from a colleague and they are past their deadline?
- Describe a conflict you had with a co-worker. How did you address it? What was the outcome?
- Tell me about a time you had an idea you knew would work and it seemed like no one wanted to listen. What did you do?
Questions About Personal Motivation
Marketing trends, tactics and strategies are always evolving, and professionals need to spend time building their skills and knowledge outside of work hours. Ask questions to uncover just how important development is to a candidate.
- What are some of your favorite marketing websites, blogs, journals or podcasts?
- Who are some of your favorite marketing influencers on social media?
- What skills have you learned that have made you a stronger marketer?
- Where do you see your career in ten years?