Why Your Brand Is More Important Than You Think

With tens of millions of people out of work, it should be easy to attract candidates in this market, right? Not necessarily. You might get lots of applications, but how many of those applicants are qualified, experienced, and well-aligned with your organization? Talented job seekers can be selective no matter what is happening in the… Read more »

Improve Your Employer Branding With These 5 Tips

The battle for talent is fierce in today’s market and employers have to use as many tools as possible to attract and retain great people. One of the most important tools – but often the most neglected – is employer branding.   Your employer brand is the perception that people have about working at your company. Are you competitive like… Read more »

What Impression Does Your Company Give Online Job Seekers?

As an employer, you have to do more than simply make a job available. Competition for top talent is fierce right now, and if you want to bring in the best and the brightest, you need to actively court them. That’s why it’s so important to understand the impact your employer brand has on online… Read more »