In any workplace, negative attitudes can spread like wildfire. Once complaining starts, it can seem impossible to reel everyone back in and get them into a positive frame of mind. However, employees who have a positive attitude are more confident in their abilities and are more productive. If you’re ready to nip negativity in the… Read more »
Skills to Look for When Hiring Top Marketing Professionals
Marketing is a rapidly evolving field, and it is necessary to hire people with the skills and adaptability to grow as the industry itself grows. Because the landscape changes so quickly, hiring managers find it challenging to locate and hire the talent they need. Here are some of the most important skills and traits to… Read more »
How Can You Hire the Right Candidate?
The war for talent in today’s tight agriculture market is fierce. Companies need sales and marketing talent with specialized skills, but it is difficult to locate and recruit that talent. A niche recruiting partner in the ag industry can help bridge your talent gap by efficiently and accurately connecting you with the talent you need.… Read more »
The Benefit of Hiring Women in Sales
Much has been written about the gender gap in STEM fields (science, technology, engineering and mathematics), but there is also a gender gap in the sales field. According to data from LinkedIn, women make up just 39 percent of the sales workforce, only up three points over the last decade. And the higher up the… Read more »
Why Prioritization is Essential for Your Marketing Team
Most professionals have heard of the 80/20 rule which states that 80 percent of your results come from 20 percent of your efforts. This means that 80 percent of your sales volume is likely generated by 20 percent of your customers; 80 percent of your complaints come from 20 percent of your customers; and 80… Read more »
Implement These Tactics to Avoid Burnout on Your Workforce
Sales is a high-pressure field, which means burnout is always a risk. They have to constantly push to meet and exceed goals, and many never fully disconnect from their jobs, making themselves available to clients 24/7, wreaking havoc on work-life balance. It’s important to help your sales team avoid burnout, as it ultimately leads to… Read more »
Are You Losing Great Candidates to Other Offers?
Going through the entire hiring process only to lose your ideal candidate to a competitor is a frustrating and expensive experience. Losing a candidate at the end can set you back weeks or even months if you have to start the process over from scratch. It happens to everyone now and then, but if your… Read more »
Teach Employees the Importance of Relationship Nurturing
Thanks to technology, your customers and clients can conduct extensive research about products long before they enter your formal sales process. Savvy companies leverage automation, technology and digital content to help move prospects through this non-personal phase. However, when it comes time to purchase, people want to do business with salespeople they genuinely like and… Read more »
How to Encourage Your Team to Improve Productivity
If you took a quick poll of your sales and marketing teams, most people would probably tell you that they are extremely busy. And it’s likely true. However, there is a difference between being busy and being productive, which often leads to a disconnect between management and the workforce. If you want your team to… Read more »
How to Think Like a Candidate
Today, the candidate experience matters more than ever before. First and foremost, a good experience tells candidates what they can expect from you if they accept an offer. A poor candidate experience signals a poor employee experience. If you offer a poor experience, candidates can review your company online on sites like Indeed and Glassdoor… Read more »