Marketing is a rapidly evolving field, and it is necessary to hire people with the skills and adaptability to grow as the industry itself grows. Because the landscape changes so quickly, hiring managers find it challenging to locate and hire the talent they need. Here are some of the most important skills and traits to look for when hiring marketing professionals.
Required Skill Match
For every open role, make a list of must-have skills required for success at a basic level and nice-to-have skills that are ideal, but not necessary for a new hire. Many times, managers believe that every skill set is a must-have, but in today’s tight market, it is important to be realistic and focus on the most important skills when evaluating candidates.
Every member of your team should prioritize technology and its role in marketing. Because there are so many platforms in use today, it’s not necessarily important whether a new hire is a whiz on your preferred programs, but they should embrace technology, be technologically savvy and be trainable and coachable on new platforms.
Numbers and data play an ever-increasing role in marketing. From MQL, pipeline, revenue and digital analytics and more, everyone on your team will have to look at and understand numbers. Not every marketer is a whiz with numbers, but it is important to find candidates who understand the significance of analytics and who are interested in building and growing their skills to become more analytical.
Commitment to Customer Experience
Forming a positive customer experience is not limited to sales or the customer service department. The customer experience really extends across the organization, and it is important to hire marketing professionals who are committed to going above and beyond to delight customers and make them raving fans. Look for candidates who talk about the value of responding to customers quickly, no matter the channel or the reason for the interaction, and doing what it takes to ensure every customer walks away feeling better about the company than they did when they began the interaction.
Curiosity is a trait that is often overlooked in the hiring process but it is a critical trait for long-term success in marketing. People who are naturally curious tend to be creative problem solvers and will typically go above and beyond to identify the root cause of a problem and look for ways to prevent it from reoccurring in the future. Curious people also deconstruct successful outcomes to learn which behaviors and strategies to repeat for future wins.
Are You Looking for Top Sales Talent?
If you are looking for top marketing talent for your ag business, contact the agricultural industry staffing experts at Morris Bixby Group. Our proven strategies for success can help you achieve your recruiting and retention goals quickly and efficiently.