Your company is more than the work; it’s the people and the culture. And the right person for the job is more than just someone who is capable of performing the tasks in the job description. And finding candidates who are capable of fitting into that company culture is just as important as finding people who can perform the tasks.

Well-crafted job descriptions are essential when it comes to attracting the right people to your job vacancies. You need to do more than list the technical skills and abilities the job requires. By including information on your company’s culture in the job description, you’ll find candidates who will fit in.

Perfect Your Description

A job description is an important tool when trying to convey your company culture, but it doesn’t have to be a solo task. In fact, it’s very beneficial to work with three different perspectives when crafting your job description:

• Employee – An employee currently in the same position you’re looking to fill. They’ll provide critical information only someone in the job on a daily basis would know.

• Supervisor – The supervisor for the position you’re working on will ensure the description includes essential duties and responsibilities necessary for successfully supporting the department.

• Human Resources – Your HR department will make certain the job description you create adheres to company culture and maintains a strategic view on other positions.

By including specific elements describing your company culture, such as a “fun but competitive environment,” or “on-the-job perks that include casual attire or office from your home,” go a long way to letting prospective candidates know who they’ll be working for.

Take Advantage of Social Media

Make sure your company has a social media presence by setting up profiles on various social media platforms like Facebook, Twitter and Instagram. Because different people have different preferences when it comes to social media, cast a wide net when it comes to your online presence.

Shares Videos and Photos That Demonstrate Your Company Culture

They say a picture is worth a thousand words, and they’re right. Post videos and photos of your work space; include some of your staff on the job. This gives potential candidates the opportunity to see what your company looks like and how your business operates on a daily basis.

Employee Spotlight

Feature an employee spotlight on your social media platforms to help show off your company culture. By posting videos and photos of your featured employee, and what they do at the company, candidates have a chance to get to know some of the people who make up your business, and your company culture.

Are you struggling to build your online presence? Do you need help finding candidates who align with your company culture? By partnering with the specialized staffing experts at Morris Bixby, you’ll find the talent you need, when you need it.