Hiring the right marketing professionals is crucial to your company’s success. But when it comes to hiring top marketing professionals, what do they really want? Let’s take a look at how to attract the top talent in marketing to your company’s job vacancy.
Career Progression
Top talent in any field are ambitious; career-driven. If you want to attract them to your company, you’ll need to clearly demonstrate that opportunities will be there for them when they want to move up the company ladder. Yes, salary is important, but providing an opportunity for growth and career development is more important if you want to attract top marketing staff.
Work-Life Balance
If you want your marketing staff to perform at the top of their game, providing the opportunity for a good work-life balance is key. Offering a benefits package that will enhance their quality of life will not only entice top staff to join your company, it shows you care about their personal development. An EVP (Employment Value Proposition) describing the rewards, benefits, opportunities and ways of working with the company is an excellent way to show candidates why they should work with you. It will differentiate your business from your competitors along with cultivating your role as an industry magnet for top talent.
Company Culture
Top marketers understand the real value of a company culture. By creating a work environment that offers a vibrant, unique and thriving company culture, they won’t decline the opportunity of working with you. Promote your company values while looking for similar qualities in potential candidates for a greater fit.
Strong Company Brand
Marketing is all about branding. If your brand is weak or not clearly defined, you’ll be hard-pressed to find top marketing professionals who want to join your team. A strong employer brand is another excellent way to promote your company’s unique reputation and attract marketers who align with your branding.
Regardless of company size or structure, you can attract top marketing professionals by cultivating a rewarding environment beneficial for all employees. If you’re experiencing difficulty hiring top marketing talent or need advice on how to attract top marketing professionals, let the experienced team at Morris Bixby help you out.