Why Culture Matters in The Agricultural Industry 

Your company culture is the personality of your agriculture business and informs the norms of day-to-day work at your organization. While your culture is unique to your company, it is important to understand that your culture has a direct impact on your bottom line.  

Culture Influences Long-Term Retention  

If you’ve ever worked for a company with a toxic culture, you understand how difficult it can be to put your best foot forward each day. If you ever worked for a company with a toxic culture, you also probably didn’t work there very long – and neither will your employees if your company has a poor culture. 

A strong culture fosters teamwork, collaboration and employee satisfaction and people who work for companies with a positive culture stay much longer. While a good culture won’t prevent people from ever leaving, it increases the odds that you will keep your best employees for many years.  

Culture Drives Business Outcomes  

A great culture breeds productivity because happy employees are engaged employees and engaged employees produce more and produce high-quality output. Not only that, but a positive internal culture leads to positive external customer experiences. Customers enjoy dealing with happy employees and will buy more when they have great interactions with your people.  

Culture Impacts Your Ability To Recruit   

One of the most significant factors that influence whether someone applies for a job or accepts a job offer is company culture. Candidates do conduct research on sites like Glassdoor to see what it’s like to work for you. Poor reviews will make people think twice about applying, even when a disgruntled employee quite obviously posts those reviews. On the flip side, positive reviews can reinforce a candidate’s interest in your company. 

Candidates will also search social media to see if employees post anything about working for you. They will be looking for signs that people like where they work. In this regard, silence can speak volumes, so encourage your happy employees to post reviews and become ambassadors on social media so they can amplify your positive culture and attract quality candidates.  

Are You Looking For Talent For Your Ag Business?  

If you are looking for highly motivated sales and marketing talent for your ag business, contact the agricultural industry staffing experts at Morris Bixby Group. Our proven strategies for success can help you achieve your recruiting and retention goals quickly and efficiently.  



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