Why Aren’t Candidates Clicking on My Jobs?


Working in recruitment means using analytics to determine how many applications your jobs receive. This helps you optimize your return on investment (ROI) for hiring. Understanding your application volume data is one of the easiest ways to measure the effectiveness of your recruitment marketing strategy. This is especially important if you know the number of applications needed to reach your hiring goals. If you are not getting enough clicks for your online job postings, you need to find the source of the problem. This lets you fix the issue and get your vacancies filled.

Here are some reasons why you may not be receiving applications for your online job postings.  

Your Application Process or Tracking System Is Not Working

If your application process is complicated or takes too long, candidates may decide not to complete it. Make sure the process can be completed in 5 minutes or less and requests only the most relevant information. Also, let applicants upload their resumes or provide their LinkedIn profiles to quickly share their information.

If your application process is not the problem, it may be your tracking system. This system connects your career pages, job pages, applicant tracking system (ATS) pages, and thank-you page after an online application is completed. If the tracking process has been removed from any of the points in the process, you may not be receiving all of the data. As a result, it may appear that you are not receiving any applicants when you actually are.

If your tracking system appears to be working, double-check that your ATS is properly integrated into your careers site. Make sure there are no broken links or broken forms and that the application process works across all mobile devices.

Your Job Title or Job Description Is Misleading

Be sure your job posting includes the most accurate and relevant information that candidates want to know. If the job title and description do not match, the job description is disengaging, or there are mistakes in the information provided, job seekers may apply for other opportunities.

Your Job Advertising Budget Is Low

If you use software to buy, place, and optimize your job postings, you need to manage your advertising to maximize your results. This includes ensuring your budget is proportional to your job volume and hiring goals. You also need to competitively set your cost per click (CPC) and cost per action (CPA) bids in order to reach your goals.

Find Qualified Candidates

Work with Morris Bixby Group to find qualified candidates for your agriculture positions. Get in touch with us today.


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